In an era driven by technological advancements, the proliferation of electronic devices has become an integral part of our lives. However, this convenience comes at a cost, as improper disposal of electronic waste (e-waste) poses a significant threat to our environment. This concept note outlines a visually compelling awareness campaign aimed at highlighting the gravity of the e-waste crisis through a thought provoking poster. The visual of the poster is seesaw, a universally recognizable symbol of balance. One side of the seesaw features a depiction of a landfill, laden with discarded electronic devices and components. This visually portrays the mounting e-waste crisis. On the opposite side of the seesaw, the Earth is depicted, symbolizing the delicate balance between our technological progress and environmental preservation. The caption, One day the weight of e-waste will exceed the weight of Earth. - succinctly encapsulates the campaign's theme. This concise phrase conveys a stark reality- that if left unchecked, the accumulation of e-waste could become a burden too heavy for our planet to bear. Accompanying the visual, the campaign will encourage viewers to take immediate action by practicing responsible e-waste disposal. It will provide information on proper recycling channels, local e-waste collection points, and the significance of reducing electronic consumption. The call to action aims to translate awareness into tangible steps that contribute to a sustainable future.