PEACHY SMILE BRAND IDENTITY & PACKAGING DESIGN
純淨保養－相信肌膚的自癒力
Peachy Smile 推出了酵素洗顏粉，旨在安全而有效地潔淨肌膚。品牌創立的核心基於一個簡單而深刻的信念：相信肌膚固有的自癒能力。Peachy Smile 致力於結合單純而穩定的成分，採用日本溫和胺基酸與低敏配方，為敏感肌膚帶來輕鬆無負擔的清潔體驗。
對 Peachy Smile 的創辦人而言，建立這個品牌宛如迎接一位女兒的誕生。在充滿深刻的期待與柔軟堅定的氛圍下，我們一同塑造了一個柔和堅韌、外向自信的美麗身影。Have a Peachy Day 不僅是品牌的主要精神，我們也將這份輕鬆與美好，轉化在品牌標誌獨特的節奏感中，期望每一次的潔膚過程都成為一種簡單而愉悅的體驗。
對 Peachy Smile 的創辦人而言，建立這個品牌宛如迎接一位女兒的誕生。在充滿深刻的期待與柔軟堅定的氛圍下，我們一同塑造了一個柔和堅韌、外向自信的美麗身影。Have a Peachy Day 不僅是品牌的主要精神，我們也將這份輕鬆與美好，轉化在品牌標誌獨特的節奏感中，期望每一次的潔膚過程都成為一種簡單而愉悅的體驗。
● 標誌設計概念
Peachy Smile 的標誌設計融合了創辦人心中對女兒的想像：她不僅散發著溫暖的氣質，並對自己的夢想任性而堅持。為捕捉這兩種看似衝突的特質，我們選擇了兩種字體特徵進行組合，塑造出纖細而有力量並充滿節奏感的品牌形象。圖標由 P / S 巧妙組合，展現出既柔和又富有韌性的線條，與標準字做出和諧的呼應。
● 包裝設計概念
品牌色調主要採用柔和的粉膚色與淡紅色，營造令人安心且溫和的氛圍。包裝設計簡單卻具備展示效果，以帶有儀式感的抽屜式結構，直立的展示罐裝洗顏粉。小巧的旅行組便於攜帶，搭配實用的結構，讓居家或外出都能讓人享受潔淨與安心。
● Live with a conscious mind.
Peachy Smile develops facial cleansing powder, aiming to safely and effectively cleanse the skin. The core of the brand's founding is based on a simple yet profound belief: Trust in the body's inherent wisdom to heal itself. Peachy Smile is dedicated to combining pure and stable ingredients, utilizing amino acids and hypoallergenic formulations from Japan, to provide sensitive skin with an effortlessly cleansing experience.
For the founder of Peachy Smile, establishing this brand was akin to welcoming the birth of a daughter. "Have a Peachy Day!" not only embodies the core spirit of the brand, but we also infuse this sense of ease and beauty into the unique rhythm of the brand's logo, hoping that every skincare routine becomes a simple and enjoyable experience.
For the founder of Peachy Smile, establishing this brand was akin to welcoming the birth of a daughter. "Have a Peachy Day!" not only embodies the core spirit of the brand, but we also infuse this sense of ease and beauty into the unique rhythm of the brand's logo, hoping that every skincare routine becomes a simple and enjoyable experience.
● Logo Design Concept
The logo design of Peachy Smile embodies the founder's vision of her daughter: exuding warmth while being whimsical and determined about her dreams. To capture these conflicting traits, we chose to blend two typographic features, crafting a brand image that is delicate yet powerful, and rhythmic. The icon is cleverly composed of P/S, showcasing lines that are both gentle and resilient, harmonizing with the standard font.
● Packaging Design Concept
The brand's color palette primarily consists of soft and light peachy tones, creating a soothing and gentle atmosphere. The packaging design is simple yet eye-catching, showcasing the jar of powdered cleanser in an upright position. The travel kit is convenient to carry to ensure cleanliness both at home and on the go.
-
● Client：Peachy Smile
● Year：Sep 2023
● Creative Director：Leo Huang
● Art Director：Celine Shen
● Designer：Celine Shen
● Project Manager：Vivia Wang
● Print：永駿彩色印刷有限公司
● Photographer：單點影像 鄭鼎
