Design Team:
SAMSUNG TELEVISION
Confidential Television Project for Samsung 2014
Imagining the Future of Television
The Samsung Television Project is a series of innovative television concepts that are crafted around local and regional needs.
Confidential Project
STUCK planned and led ethnographic research in four emerging cities, synthesised the research data into relevant consumer insights and design opportunities. The project outcome included new product offering propositions, concept design, prototypes and storyboards to communicate the experience.