Personal Carpets
Bringing a voice to your flooring.
Bringing a voice to your flooring.
For Worldwide Wholesale Flooring I was responsible for finding a way of convincing people to buy carpet for their homes. It’ll be in a way that compares carpets to people, giving the carpets things they’ll say to the people and giving them distinct personalities. This human connection and voice will make the product more personable when otherwise it would be hard for people to take too much thought and consideration for getting carpet and which kinds to get.
These are the print ads for this campaign, but am currently expanding it into a website where you can meet the characters behind the carpets personalities.
These are the print ads for this campaign, but am currently expanding it into a website where you can meet the characters behind the carpets personalities.
This website compares carpets to people, giving the carpets things they’ll say to the people, giving them distinct personalities. The human connection will make the product more personable when otherwise it would be hard for people to take too much thought and consideration for getting carpet and which kinds to get. There will be an interaction between the product itself and the different qualities that they can get from different types of it as well.
The Twitter and Facebook pages will act as a way for the characters to interact with the consumers. They’ll give tips on how to care for the different types of carpets and will even be able to talk about their days. The consumers will see the characters interacting with each other and it will seem as though it’s real people they’re interacting with.
