We live in a world where science plays a key role. New scientific developments have a direct impact on your life. That’s is why ‘Scientific Literacy’ is important. The VSC came up with a Dutch translation and definition of scientific literacy, ‘Wetenschapswijsheid’. Studio DUEL developed an exploded view concept to introduce this new name to the current VSC members and to stimulate science museums all over The Netherlands. But most important, to enthuse a broad audience about this new initiative. For the start of this four year plan we designed a colourful dynamic identity with a logo, illustrations, motion graphics, handout and a website.