Promo teaser for Mercury L2E
In 2022, a startup operating in the web3 ecosystem approached me to design a promo video that showcases their product's features. They are building a game app that offers rewards in crypto currency.
The brief already had a script that is blending a narrative story with the application walkthrough. I translated the brief into a timeline, covered audio and voiceover, and executed the animations.
The first part of the video presents a young hero entering a scary dungeon.
The second half is presenting the application journey and involved animating app mockups.
The boy hero design features a subtle MetaMask backpack, a common crypto wallet, hinting to the cryptocurrency rewards to be gained.
The dungeon was designed in a spooky environment, at the end of a long bridge, transitioning to the app with a dramatic entrance.
The animated app journey was displayed inside a 3D phone mockup.
Separate short animations highlight each feature of the app.
The Final Video
