The design shows the playfulness and friendliness of the brand. Considering the primary target audience, Gen Zs and Millennials, the design follows the current trend in packaging, inspired by the Japanese and Korean style. Varied shades of pink are the main colours to show youthfulness, sincerity, and playfulness. While the shades of blue suggests brand’s dependability and honesty. Vibrant hues of blue were used, as it appeal better to the younger generation.
