Idea:
Create a unique brand identity for the CAYMAN leather goods store that embodies youthfulness, modernity, and distinctiveness.
Solution:
The CAYMAN brand logo stands out with its contemporary font and incorporates triangles and semicircles, evoking the imagery of a crocodile's teeth and eyes.
Branded color scheme:
Khaki: the primary corporate color, evoking the durability and natural essence of crocodile skin
Mustard: a secondary shade that infuses warmth and vitality
Brown-orange: an accent color that brings vibrancy and appeal
Light grey-beige: a neutral tone utilized for backgrounds and creating contrast
