Fawry Campaign
Project overview : This project for a brand called Fawry ,which support entrepreneurship and economic development by providing tailored financial solutions and support services to small businesses and project owners , Targeting youth aged 20 to 35 aiming to use Fawry application for Financing their small projects .
Tamweelak Fawry App is definitely worth checking out!
Marketing objectives : in this campaign , we want to increase the brand awareness about microfinance and encourage youth to use Fawry microfinance app that helps manage their projects without any hassle and zero disbursement fees .
Target audience :
Social class: class B & C
Gender: Both ( Males & females )
Age: 20 : 35
Behavior: someone who is Convenience Seeker , Financially Responsible
Interests: convenience, technology, security, savings, and time-saving solutions
Concept : Fawry gives a hand to finance small projects as clinic , coffeshop and tailor's workshop .
KEY VISUALS
Visual 1
Visual 2
Visual 3
Social Media Post
Thanks for watching
Credits
ADV 101 Course instructor / Art Director: Ahmed M. Elassi
Strategy: (Team work) Me and Fawry team in ADV 101 Course
Graphic designer / Art direction: rehamghazy
ADV 101 Course instructor / Art Director: Ahmed M. Elassi
Strategy: (Team work) Me and Fawry team in ADV 101 Course
Graphic designer / Art direction: rehamghazy
