Branding for pi:pl
People are the concept!
It was a pleasure to be challenged to talk about one idea to everyone.
The main aim was to broadcast the human centered philosophy of a small coffee shop in the city center.
The solution was to talk about it directly.
People are the concept!
It was a pleasure to be challenged to talk about one idea to everyone.
The main aim was to broadcast the human centered philosophy of a small coffee shop in the city center.
The solution was to talk about it directly.
Branding is human centered even in its visual execution.
The one & only design element is the wordmark- talking right to the audience, right about audience, serving the right emotion they need - individuality.
The one & only design element is the wordmark- talking right to the audience, right about audience, serving the right emotion they need - individuality.
One of them main goals was to enter the people life
not only through drinks and food of the brand, but through everyday wear.
We have created apparel series for the ones who will love pi:pl lifestyle and become the main carriers of the brand.
not only through drinks and food of the brand, but through everyday wear.
We have created apparel series for the ones who will love pi:pl lifestyle and become the main carriers of the brand.
A separate role was given to the talking experience of the brand packaging.
We wanted our brand to talk to the people, and this became one of the best and viral elements in the branding.
Stamping “bag for people” or “carrying good food for people” and other wordings was the way to make the brand alive.
We wanted our brand to talk to the people, and this became one of the best and viral elements in the branding.
Stamping “bag for people” or “carrying good food for people” and other wordings was the way to make the brand alive.
Concentrated on the customers emotions and feelings, concentrated on people and their daily needs - pi:pl branding is the celebration of people and each state of mind they are in.
