E³UDRES² Ent.r.e.novators
Brand identity
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The E³UDRES² Ent-r-e-novators (entrepreneurs-researchers-educators-innovators) project, funded by the European Commission, has the mission of surveying the conditions of research work on the extensive E³UDRES² campus. The graphic identity was designed to convey the values of the project. As a brand that values the people involved in the project (entrepreneurs, researchers, educators and innovators), it was crucial to humanize the letter "e", with a loose and organic feel. The result represents a happy "e", that illustrates the feeling of satisfaction/achievement/discovery, reminding us of a lit lightbulb (a great idea). The color palette was chosen to be vibrant and contrasting.
Agency Hortelã Magenta | Design Raquel Reis Silva | 2022
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Raquel Reis Silva
Designer | Illustrator
