Since 2007, P&W has worked on Kinder portion-controlled products, supporting parents and their children. Commercially successful design solutions; annual promotions, NPD, licence application and in-store theatre.
Crafting cutting-edge 3D visualisations and mock-ups which serve a dual purpose: gaining design approval and arming brand managers with a powerful sales tool.
Conceptional Objective:
Since 2007, P&W has worked on Kinder portion-controlled products, supporting parents and their children. Kinder is sold over 170 countries worldwide and incorporates products such as Kinder Maxi, Kinder Joy, Kinder Cards and Happy Hippos. Our objective is to propagate a family-friendly brand identity for Kinder that inspires & excites.
Creative Response:
Key to the success of the Kinder brand is successful licence application, something P&W is highly knowledgeable and experienced at. From brand applications such as Marvel, Disney, Barbie and Transformers to movie promotions like Minions, P&W work on numerous campaigns throughout the year. Our team recurrently creates dynamic in-store theatre and NPD, which is intrinsic to the brand’s success. Seasonal ranges such as Kinder’s hugely popular Easter and Christmas lines are also fundamental. When working on these ranges, P&W push the creative boundaries by incorporating “added play” with interactive packaging formats, interactive QR code application and more.
Commercial Conclusion:
Kinder is now the second-largest chocolate brand in the world. It maintained its position as the UK’s fifth favourite chocolate brand in 2021, recently reporting impressive sales of £151.6m. Moving forward, P&W will continue to evolve the brand to ensure it maintains its appeal.
Designing impactful POS and in-store theatre artwork for the Kinder brand, improving consumer engagement and maximising sales impact.
