Hunt & Gather developed a webtivity for Bravo's hit show, Project Runway. The game was developed to create a viral experience on the Bravo website that allowed viewers to go the the site, register, and start designing their own outfits. We created a fully engaging gallery experience where aspiring designers could choose from clothing type, accessories, fabrics, and color swatches to invent their own look. There is even a "closet" to save your outfits to where others can vote and share your look. With each installment of the show, this game breaks new records for number of people registered and number of outfits created.
