Powearn
A sustainable campaign to motivate Singaporeans, targetted towards the young teenagers and adults, to reduce energy consumption.
For our sustainable practice in design module, we were tasked to propose a design solution and justify how the solution addresses the issue of energy consumption in Singapore. I played a role in branding and UI/UX design for this campaign and created a unique identity to motivate Singaporeans to take part in this campaign.
Meet our mascot, ZapOw!, a hero that zaps off energy consumption to save our little red dot. Our mascot mainly consist of orange colour which conveys enthusiasm and excitement to conserve energy, blue to emphasise the importance of a clean environment and lightning bolt to represent energy.
