مع فورى أسهل

Fawry campaign

Project Overview:

Our campaign targets B and C classes

The age of the applicant must be between 20 to 35 years, with the aim of making Fawry the preferred choice for online payment.

By providing various Fawry services and emphasizing reliability,

We seek to increase brand awareness and actively engage our audience,

Making Fawry the preferred brand for smooth and secure electronic transactions.

Marketing objectives:

-Learn about Fawry services

- Increase awareness of Fawry’s diverse and new services, especially the microenterprise financing service

communication:

Message: Financing projects through Fawry

Concept: The scene is divided into two halves, the first half is in a bedroom with a bed, and the other half of the scene is the workplace, and a person sits dividing the scene and wears pajamas in the first half of the scene and wears a suit or formal work clothes and sits in the second half of the scene, to be filmed. the scene. A person dreams and hopes to finance his project, and Fawry fulfills his dream and finances his project.

the target audience:

Social class: Class B, C

Gender: (male and female)

Age group: 20:35

Psychological planning:

Behavior: Comfort-seeking person, financially responsible.

He lives a busy life and prefers digital payment methods over traditional ones

Adaptations:

To ensure that the campaign reaches the target audience and achieves its objectives, the most appropriate means of disseminating the campaign was chosen based on the audience study and the specified budget.

Atl:
External billboards on highways, cities, metro stations and train stations in various Egyptian governorates.

TTL:

Social media platforms like Instagram and Facebook

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