Part 03/04: User Flow ((Exploring User Experience: A comparative Evaluation of DoorDash and Blinkit in the food delivery industry)
In the third part of the project, I will share comparison between the user flow for both DoorDash and Blinkit.
DoorDash’s decision to use email for login and Blinkit’s decision to use Mobile number reflects a balance between user convenience, security considerations, and the app’s operational requirements. DoorDash’s choice of email-based login aligns with industry standards and best practices for account authentication and security. By leveraging mobile-based authentication, Blinkit aims to provide a seamless and secure login experience for its users while simplifying the onboarding process and enhancing user trust and confidence in the platform.
The user flow for both the Blinkit and DoorDash apps revolves around providing a seamless and intuitive experience tailored to their respective purposes.
Check out the detailed project on Medium.
Note: I do not work for, nor am I affiliated with, Doordash or Blinkit. I did this case study to illustrate my personal approach in conducting a heuristic analysis and comparative evaluation.
