The Golden Sun Farm
Here Comes The Sun
BACKGROUND
The Golden Sun Farm is a family farm based in Amadeo and Tres Cruses, Cavite, Philippines. They grow fruits and vegetables, as well as poultry products. From their own produce, they craft freshly squeezed juices and other pantry staples for online retail.
THE CHALLENGE
How can you build a fresh and colorful visual identity that's easy to expand and produce—showcasing the humble and organic roots of the brand?
The main logo is a custom hand-lettered lockup in solid gold. This encapsulates the organic and handmade quality of the products as well as the fresh ingredients used. Looking at the logo should bring a sense of warmth and care.
The label designs make use of illustrated ingredients so it's easy to build different iterations while maintaining differentiation across the variants. The packaging is made sustainable by using 2-piece sticker labels and bulk-sourced jars.
The different touchpoints of the brand such as merchandise and social media feature fun, colorful layouts to bring a sense of delight just as you interact with the brand. The experience is light and memorable just like the different products they offer.
