The Context
The global launch of Travel for LiFE on World Tourism Day, a significant step towards India's G20 vision for a sustainable future in tourism. This initiative partners with UNWTO to amplify its global presence and impact.
The Campaign
Travel for LiFE is sparking a movement for change in tourism behaviour, aiming to protect the environment and promote climate action. The initiative invites people to take the Travel for LiFE pledge for responsible travel. By pledging on the website, participants unlock an exclusive badge, becoming ambassadors of sustainable travel. They can proudly showcase this badge to inspire their friends, fostering a community dedicated to building a brighter future for the planet.
The Ask
- To raise awareness among travellers about Travel for LiFE and its pledge.
- To ignite inspiration and drive participation in sustainable tourism practices.
- To empower sustainable tourism champions to become program ambassadors, spreading the message far and wide.
Website Banner
Theme Based Posts
Topical: World Wildlife Day
When on a wildlife safari, it's crucial to respect nature, avoid littering, and let animals thrive in their habitat. On World Wildlife Day, we took a unique angle, sharing insights from the animals' perspective to promote mindfulness!
The Response
The campaign sparked a wild response with people dishing out their perspectives left and right!
Creative Direction: Nitin Jain
Art: Sangeeta, Chanchal
Animation: Nishant Soni, Anshuman Gupta
