Ser Parte
Ser Parte is a documentary done for a thesis project with a digital communication campaign that was designed on Instagram to present the values of the film and offer informative content around inclusive education.
For the color palette of the brand, tones were taken into account from photographic archive material. Colors had been extracted from different digitized resources that were adapted to the design of the logo, posts for social media, and the design of additional documents that contribute to the visual identity.
For typographic use, two have been selected, these being KidDos Font for the use of headlines, headings, or to emphasize phrases on social media. The Futura family was chosen for the secondary texts. KidDos has an informal, organic style and reflects a similarity in the writing of a child. On the other hand, Futura presents a formal and less stylized contrast that can complement the first mentioned.
The final logo is intended to convey feelings of closeness, friendliness and inclusion in conjunction with the selected color palette. This was designed by hand, each letter being illustrated to give it an organic look. The name Ser Parte is shown with an “a” with a superimposed x, located before the word “parte”, thus indicating that there is a notorious rejection of segregation (in spanish: apart); thus giving the message that we seek to include to everyone through this project. Dark blue, red wine and turquoise are emblematic of our logo.
