3M™ Paint Protection Film - Monsoon Campaign
The Client: 3M™ Paint Protection Films
The Challenge: Monsoon season in India brings heavy rain, dust storms, and flying debris – a nightmare for car exteriors. The brief called for a campaign with short, impactful messaging that resonated with drivers during this time. Think: less words, more punch.
The Ask: One-Liners for Protection
The focus: Create one-liner taglines that were crystal clear and easy to remember. We needed to communicate the protective power of 3M™ Paint Protection Films with a concise and impactful message.
The Challenge: The client, 3M™ Films, wanted a campaign that highlighted the unique selling proposition of their product: customisation.
3M™ Car Wraps offer two key benefits:
- Limitless Personalisation
- Quick, Easy & High-Quality
The brief: The client called for a catchy tagline that resonated with a style-conscious audience.
The Focus: This campaign aimed to visually showcase the incredible variety of colours available with 3M™ Car Wraps. By highlighting this spectrum of options, we would show how anyone can create a truly customised and eye-catching look for their vehicle.
The Challenge: Stand out during the holiday rush. The brief called for a Christmas campaign that resonated with car enthusiasts while promoting the unique appeal of 3M™ Car Wraps.
The focus: Our strategy was to leverage the familiarity of well-known carols, adding a playful twist to connect with the audience. This approach mirrored how 3M™ Car Wraps transform a car's appearance, giving it a fresh and unique look.
