Third-Year University Project, 2014
We investigated the current brand communication of Spotlight (Australasia wide fabric, craft, and homeware stores) through brand research, target audience investigation, and consumer research. We developed, through service and experience design principles of transformation, experience, and two-way dialogue, three recommendations from resulting matrixes and research. Selected pages of the dossier are below.
We investigated the current brand communication of Spotlight (Australasia wide fabric, craft, and homeware stores) through brand research, target audience investigation, and consumer research. We developed, through service and experience design principles of transformation, experience, and two-way dialogue, three recommendations from resulting matrixes and research. Selected pages of the dossier are below.
