Seed was made as a creative solution for the problem of man-made carbon emissions in the atmosphere. The campaign uses the Seed mark as a way to identify energy efficient companies and companies that are taking active steps in advancing green technologies to help the environment. The Seed mark also acts as a way of influencing people to feel that they are making a difference - by buying seed certified products, the consumer feels that they are doing something good without having to make a conscious effort. This encourages companies to get on board, in turn, rewarding them for their efforts.