Cailean - User Manual of the Brand

The Cailean logo comes from an idea of beauty and balance.

After several studies the double spiral was the simbol that came closest to my idea for this brand. It represents the balance between two opposing forces like yin yang. 

This spiral is associated with opposites: day - night, white - black, male - female, etc.

One spiral cannot exist without the other, it is an extremely dynamic, infinite and above all balanced movement. 

Along with the double spiral, the shapes of the letters CA (the initials of the Cailean lettering) are also reproduced in the brand.

The brand together with the lettering form the logo that interfaces with the idea of external beauty in balance with the inner beauty, the two opposite forces that together create the perfect combo.