incruze yacht app ( brand identity )

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About the client:

Incruze Yacht Company is a luxury yacht manufacturer and provider of premium yacht experiences. With a focus on delivering exceptional quality and unforgettable moments, Incruze offers a diverse range of yacht models and services tailored to meet the needs and desires of discerning clientele.

Services :

Yacht Rental: Set sail on a voyage of luxury, where the finest vessels meet your every need. Our fleet boasts elegance and style, promising an opulent and comfortable backdrop for your aquatic escapades.

Sea Activities: Dive into a realm of excitement and exhilaration, where the sea becomes your playground. From snorkeling in crystal-clear waters to thrilling water sports, our sea activities promise endless fun and adventure.

Sea Trips: Let the sea be your guide as we take you on captivating journeys along coastal paradises and remote islands. Discover hidden treasures, relish the coastal cuisines, and create memories that will last a lifetime.

The inspiration for the Incruze logo, featuring three lines forming the shape of the letter "E" to resemble a ship, came from a combination of the following factors:

Yacht Aesthetics: The logo draws inspiration from the streamlined shapes and elegant curves of luxury yachts, symbolizing the company's focus on sophistication and elegance.

Simplicity and Minimalism: The use of three lines to form the ship-shaped "E" creates a clean and minimalist design, reflecting the brand's modern and refined approach.

Brand Identity: The logo represents the brand's commitment to impeccable craftsmanship and the delivery of unforgettable yacht experiences, aligning with Incruze's values and essence.

By combining these elements, the logo captures the essence of Incruze Yacht Company, representing their luxury, elegance, and passion for delivering exceptional yacht experiences.

Color Selection: Sea Blue: The choice of sea blue as the primary color for the Incruze Company logo was inspired by the vastness and tranquility of the ocean. Sea blue is a hue commonly associated with water, representing a sense of calmness, serenity, and depth. It symbolizes the connection between Incruze's luxury yachts and the open sea, evoking a feeling of elegance, sophistication, and adventure.

Size Considerations: When determining the size of the logo, it's essential to ensure readability and visibility across various applications. The logo should be scalable, allowing it to be used across different mediums, such as digital platforms, print materials, and signage. Considerations should be made to ensure that the logo is legible even when reproduced in smaller sizes, preserving its impact and brand recognition.

By incorporating these considerations into the logo design process, the sea blue color, size, and versions of the Incruze Company, logo can effectively convey the brand's essence and create a strong visual identity.