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Capsule coffee machine : Strategy as a second mover

DBYFO studio
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product design UX design Interaction design user experience strategy design
Capsule coffee machine : Target market & design strategy as a second-mover

Strategy / UX concept / Product design concept
Dongseo / 2020

Dong Suh, holding over 90% of the South Korean coffee mix market, embarked on a design proposal project for entering the capsule coffee market as a second-mover. In a market dominated by Nestlé brands (e.g., Nespresso, Dolce Gusto), where most coffee machines are targeted towards B2C, we saw an opportunity to focus on B2B. We defined its differentiation by specializing in a product concept for B2B and integrating the diversity of capsules with Dong Suh Foods' existing IP.
product design UX design Interaction design user experience strategy design
product design UX design Interaction design user experience strategy design
The machine is designed for use from both left and right sides, and it automatically recognizes the direction to align the display information accordingly.
product design UX design Interaction design user experience strategy design
product design UX design Interaction design user experience strategy design
product design UX design Interaction design user experience strategy design
product design UX design Interaction design user experience strategy design
product design UX design Interaction design user experience strategy design
product design UX design Interaction design user experience strategy design
Contact : info@dbyfo.com
Address : (06777) 4F, Mirae Bd, 22, Mabang-ro 6-gil, Seocho-gu, Seoul, Republic of Korea

ⓒ DBYFO studio 2021 - 2024
Capsule coffee machine : Strategy as a second mover
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DBYFO studio's profile

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DBYFO studio's profile
Seoul, Korea, Republic of

Capsule coffee machine : Strategy as a second mover

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