Fusion Brand Strategy and Packaging
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Brief:
The central purpose of this project was to conceive and execute a comprehensive strategy for designing the branding and packaging for AB InBev's new energy drink.
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The Solution:
Through a creative and meticulous approach, a distinctive brand identity was designed to effectively convey the unique attributes and revitalizing qualities of this new beverage.
The exercise began with an exhaustive logo design process until arriving at the final logo, which was meticulously calibrated and redrawn. Additionally, a careful selection of colors and visual elements was carried out to ensure coherence and visual appeal at every consumer touchpoint. Special attention was paid to packaging development, aiming to create an attractive label at the point of sale while communicating the energy and vitality associated with the product.
The brand strategy, a fundamental piece for the success of any project, was carefully designed and executed by the talented team at VMLY&R. Their expertise and dedication ensured the creation of a unique strategy, tailored specifically to the needs and challenges of this project.
Thanks to their innovative approach and strategic insight, a solid and distinctive brand identity was developed, standing out in a competitive market and captivating our target audience. VMLY&R's leadership in this aspect not only guaranteed the success of the project but also laid the foundation for future growth and expansion.
The work also focused on designing the brand manual, providing production advice, and creating pieces for point of sale, among other deliverables.
In summary, the project focused on creating a strong and memorable brand identity, as well as designing impactful packaging that would stand out in the competitive energy drink market.
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Credits:
Agency: VMLY&R - COL
Country: Colombia
Client: AB InBev
Roles: Creative and Art Direction, Branding, Packaging, Label Design, 3D Modeling, Photo Retouching, Production guidelines.
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Extra Credits:
VMLY&R Chief Creative Officer: Julián Andrés Núñez Caballero
VMLY&R VP Business & Operations - Colombia: Juan David Gonzalez
VMLY&R Director of Growth: Adriana Gaítan
Industrial Design and 3D Modeling: Malena Gonzalez Serena
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