BAC Email Blast
This copy was created for the client to promote the Bank of America Advisory Panel. Their initial, copy heavy, formal-toned email blast didn't get a great response so we created a much more conversational, light copy piece that also focused on prizes and incentives. Client will be sending this email, created alongside a Digital AD, to approximately 1 million people with an expected ROI of 10%- anything more than that will be exceeding their hopes. The subject line accompanying the piece was- Opinions with Benefits.
