LOOP STICK : For snack exercise

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Strategy / Exercise content planning / Product design / Package design / Production follow up

FIET / 2023

Loop provides customers with easy-to-follow exercise content utilizing Loopstick that can be done anytime, anywhere without any hassle. It offers simple exercises tailored to different times of the day, such as morning exercises to start the day off right, exercises to shake off the sluggishness on rainy days, refreshing exercises to combat afternoon fatigue, and bedtime exercises to promote better sleep. The elliptical cross-section of the Loopstick encourages customers to grip it more firmly, maximizing the effectiveness of the exercises, and the loop allows for easy hanging in prominent places. The center mark on the Loopstick helps customers visually recognize any imbalance in their body's left and right sides during exercise, effectively increasing self-focus on exercise movements.