ANGHAMI ACTIVATION CAMPAIGN - KSA
WE WERE ASKED TO SUBMIT A DESIGN PROPOSAL FOR AN ACTIVATION DEDICATED FOR ANGHAMI.
OBJECTIVE:
-RAISE AWARENESS ABOUT ANGHAMI'S SERVICES AND SUBSCRIPTION PLANS
-INCREASE THE NUMBER OF REGISTERED SUBSCRIBERS WITHIN KSA
-HIGHLIGHT ANGHAMI AS AN APP CREATED IN THE ARAB REGION.
TARGET AUDIENCE:
ANGHAMI AIMS TO APPEAL TO MUSIC ENTHUSIASTS ACROSS THE MENA REGION, SEEKING A PERSONALIZED MUSIC STREAMING EXPERIENCE.
THE ACTIVATION TARGETS VARIOUS AGE GROUPS, WITH PRIMARY FOCUS ON GEN Z, AND SECONDARY EMPHASIS ON MILLIENNIALS AND GEN X.
LOCATION:
THE CAMPAIGN WILL BE SPREAD ACROSS FITNESS CENTERS, MALLS, UNIVERSITIES, AS WELL AS CONCERTS, IN KSA.