Talent Swimwear is a new technical clothing brand specialised on youth swimming sports.
It was conceived to bring kids closer to sport, activity and the creation of an active, healthy and cool community.
A brand designed for those who need to be recognized, to remember that every boy and girl has potential and skills to be expressed through sports activity.
A brand designed for those who need to be recognized, to remember that every boy and girl has potential and skills to be expressed through sports activity.
The brand personality is fun, cool and social, for who's happy about him/herself.
An active lifestyle combined with love for oneself and those around.
An active lifestyle combined with love for oneself and those around.
The vision is that all individuals on the planet can be happy and proud of themselves, eager to support and help each other at all times, regardless of anything that may create division between people.
Brand strategy: While most other swimwear manufacturers focus on fashion or performance, Talent will focus on fun.
We covered the creation of the brand from the beginning, the creative direction of the project, design of the logo, products and all the identity system. To the production of all the media used to start the first sales.
Creative Studio: Off Season®
Creative Director: Fabio Troyli
Project Manager: Marco Troyli
Photographer: Lucio Buselli
Videomaker: Federico D'Eusebi
