Through this sponsorship, our ambition is to strengthen the bonds that have connected Coca-Cola with Moroccans for over 70 years, using music, which speaks to the entire population regardless of age or generation, in its various genres and diverse styles. By partnering with Coke Studio Morocco, Coca-Cola aims to introduce the richness of Moroccan musical heritage to the new generation and help them appreciate it through modern and innovative reinterpretations. Similar to how a refreshing Coca-Cola complements a good family meal, Coke Studio Morocco contains the elements that will ensure an exceptional television experience for the whole family, catering to all generations.

To complement the sponsorship of Coke Studio, Coca-Cola has produced an advertisement that stays true to the concept of the show, revisiting the traditional song "Sidi Hbibi Fin Houwa" performed by the talented artists Salma Rachid and Ahmed Chaouki, along with the equally skilled DJ VAN.