graphic design . illustration . animation
MERIT Project | Infographics & animation
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MERIT - MothER Income InequaliTy - project aims to explore the impact of motherhood on income and careers, proposing policy solutions for gender equality. Our challenge was distilling vast data into visually compelling formats, striking a balance between scientific depth and colloquial accessibility.
We were tasked with developing an animated teaser to showcase before presentations, drawing attention to the investigation results. Additionally, we crafted an infographic poster and a set of social media templates to increase awareness.
Inspired by the project's identity colors, we expanded the palette with warm tones, creating a friendly ambiance throughout. Our design approach featured geometric characters with dynamic patterns and vibrant colors, effectively engaging both scientific and general audiences.
These characters infused energy and distinction into all materials. Through expressive movement and eye-catching hues, we brought the data to life, ensuring that our materials effectively communicate the key insights of the MERIT project.
