New Market Approach
Schlüter-Systems
Literature
Introductory Overview of Schlüter-Systems Bathroom Product Range Offerings
Promotional Video
Product Overview
More About the Project
Challenge
Generate awareness and introduction document for the bathroom showroom market. Approached the new customer market as we are an unknown brand, and we need to build confidence and engagement with potential suppliers.
Solution
Following on from research, almost every competitive supplier and allied supplier had an almost identical, a large luxury bathroom image on the cover, a tag line and logo. As we are potential unknown to this retail outlets, we needed to cut through the noise and become noticable.
Creative Process
Inspired by lookbooks, the document used a minimalist white cover with a diecut revealing our brand identity. High-quality finishes like soft-touch laminates and spot UV subtly highlighted our brand without overwhelming viewers. By using non-branded terms and generic product names, we prioritized digestibility and accessibility, creating a reader-friendly and approachable document.
Results
The document was a success with for our sales team to present to a customer a leave behind, which increased engagement and a high increase of retail account being opened and begin trading with us over the first 6 months of launching the document.
Tools
Photoshop | Illustrator | InDesign | Acrobat
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