Poetically, this line popped up between the 3 of our team member, during a coffee time.
Immediately we scratched all of the other ideas we wrote for the PT Bank Central Asia Tbk (BCA) 2023 Anti-Fraud campaign (it was titled Tolak Dengan Anggun 2).
We believe this line came out of our shared nostalgia as Indonesians, Growing up watching the 3 legendary Actor & and Writer: Dono, Kasino, and Indro in their show Warkop DKI (1973).
As we believed this idea only had a 1% chance of working, it turns out everybody from Flock Future Creative Network (FCN) & PT Bank Central Asia Tbk (BCA) encouraged us to take the risk, A Huge amount of trust & and support was given to us, and together we managed to keep the message itself feel honest and pure.
Immediately we scratched all of the other ideas we wrote for the PT Bank Central Asia Tbk (BCA) 2023 Anti-Fraud campaign (it was titled Tolak Dengan Anggun 2).
We believe this line came out of our shared nostalgia as Indonesians, Growing up watching the 3 legendary Actor & and Writer: Dono, Kasino, and Indro in their show Warkop DKI (1973).
As we believed this idea only had a 1% chance of working, it turns out everybody from Flock Future Creative Network (FCN) & PT Bank Central Asia Tbk (BCA) encouraged us to take the risk, A Huge amount of trust & and support was given to us, and together we managed to keep the message itself feel honest and pure.
A Movement initiated by BCA
Original script by Vincent Gunawan supported by Rivaldo Kusuma Visually crafted by Brigitta Martiana ✿ Cassey Valentia Suwandy, Under Syandy Han & Leonard Wiguna's creative direction
Directed beautifully by Ica Lawendatu
Featuring the one and only, INDRO
A message from our Heart to Indonesia.
Ingat selamanya, Don't Know, Kasih No -Indro
