NESCAFE'S JORDAN TAKEOVER
Art Direction, Illustrator - Ritu Poojari | Copywriter - Anas Shaherli | Art Director - Nour Itani
In a bid to invigorate coffee culture within Jordanian universities, NESCAFÉ® embarked on a mission
to connect with students on a deeper level. At the forefront of this endeavor, I took on the role of chief illustrator,
breathing life into 5-6 unique cup designs tailored exclusively for the vibrant student community.
With a blend of creativity and insight, I infused each design with elements spanning students' varied interests,
from movies and art to music, sports, and science fiction. These cups didn't just hold coffee; they sparked conversations and forged connections among students, making campus life more engaging and enjoyable.
My illustrations didn't just adorn cups; they became symbols of camaraderie and belonging, fostering a sense of community within university walls. This project not only highlighted my artistic flair but also demonstrated my ability to resonate with audiences in a meaningful way, propelling NESCAFÉ® to new heights within academic circles
and leading us to bag more business for Nescafe Egypt too.