Logix - Branding & Pitch Deck Presentation

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Logix™
AI-Powered Logistic Solutions.

Logix™ is cutting-edge logistics service provider that leverages the latest advancements in technology and artificial intelligence (AI) to revolutionize the way goods are transported, managed, and optimized across the supply chain. Their mission is to streamline logistics processes, enhance efficiency, and provide a competitive edge in the rapidly evolving business landscape.

Scope

Logo Design, Brand Identity, Brand Strategy, Pitch Deck Presentation, Print Materials,
Digital Brand Assets

Approach

The new brand identity is based on geometric shapes and unique cuts at an angle of 45º.
Those angles not only add a unique touch to the logo and brand identity elements, but also stand for curves of the road — signifying transportation and logistics sector.

Style Guide

The primary color scheme draws inspiration from nature's hues, weaving in vibrant highlights to echo the unique aspect integrated into the brand’s AI-driven product. Embracing a Grotesk sans-serif font endows the design with timeless elegance, seamlessly evoking the technology feel across various brand applications and mediums.

Results

The newly created identity aims to attract esteemed venture capital firms as the company embarks on its C-Series funding round. Through a comprehensive visual communication strategy, they're on the route to becoming a leading logistics service provider while reducing carbon emissions and focusing on sustainability initiatives.

CREDITS

Client: Logix™
Agency: Uniko Studio
Creative Direction: Kristijan Binski
Brand Identity: Andrea Binski, Rahul Salunkhe 
Motion: Rahul Salunkhe 
Photography: Dusan Petkovic

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