As an official sponsor of the NBA, DoorDash and myself created an immersive activation at NBA Crossover during 2024 All Star Weekend in Indy. This immersive installation channelled NBA Fandom through a stylish bodega.
The bodega is a house of wonders for hoop heads—from the decor to the merchandise to the store staff made up of coaches and legends. I guess I DO put on my jewelry just to go to the bodega! I created a series of posters reminiscent of bodega posters themed around basketball, DoorDash services and NBA fans and legends.
