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Brand & Packaging - Furoshiki

JCC - Furoshiki
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What is Furoshiki?
 
Furoshiki (風呂敷) are a type of traditional Japanese wrapping cloth traditionally used to transport clothes, gifts, or other goods. Furoshiki began to be used in the mid-Nara Era, in traditional Japanese baths (Onsen). To prevent a mix up of the bathers' clothes, the removed clothing was tied up in Furoshiki. Later the system of folding spread and was used by traders to protect their goods or gifts.
 
This design is based on the concept of cross-cultural interaction between Japan and Singapore. The soft violet background emphasizes traditional colors. A kiji ( Japanese Phcasant), Japan’s national bird and a species endemic to Japan, is at the center of design, surrounded by orchids, the national flower of Singapore. The design expresses a fusion between Singapore and Japan.
 
Awards
Japan Foundation Creative Award

Printed on fabric
190 mm X 190 mm
Featured on Singapore media 早安您好
Brand & Packaging - Furoshiki
Published:

Brand & Packaging - Furoshiki

This design is based on the concept of cross-cultural interaction between Japan and Singapore. The soft violet background emphasizes traditional Read More

Published:

Creative Fields