Pumato eggless coconut spread
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Client: Fong Yit
Country: Singapore
The spread which originated in Southeast Asia has been a favourite among locals for generations and generations. Made from tropical ingredients like coconut milk and pandan leaves, Kaya is sweet and creamy and guarantees a lingering fragrance that often makes people yearn for more.
During the post war 1940s, prices of food items were increasing, yet many people were poor and life was hard for them. Fong Yit Kaya has been specialising in delivering quality kaya - a type of bread spread or jam originated in Southeast Asia made from coconut, eggs and pandan leaves - since 1959.
The unique selling proposition of these two new launch Kaya spread is make from pumpkin/sweet potato and black sesame. The concept which gives a new refine, and modernize traditional for Fong YIt Pumato eggless
coconut spread.
Awards
Singapore Star Packaging Design
Asia Star Packaging Design
IF Design Finalist
