Bowls SA is the governing body of lawn bowls in South Australia and is one of the largest not-for-profit organisations in the state.
To help drive participation numbers and involve a younger demographic in the sport, a new social lawn bowls offer was created for
audiences looking for another option in their calendar.
audiences looking for another option in their calendar.
To ensure the new brand felt contemporary and bold a bespoke brandmark was crafted, paying homage to classic sports aesthetics.
Furthering the brands offer of being a fun social event, a tongue in cheek messaging system was rolled out to entice audiences into
giving lawn bowls a try for any social occasion.
Furthering the brands offer of being a fun social event, a tongue in cheek messaging system was rolled out to entice audiences into
giving lawn bowls a try for any social occasion.
