Context and Objective
Within this design project, I faced the task of rebranding a yoga studio in Toronto. The owners of the studio expressed a desire not only to share their experience but also to create a space where every visitor can find peace and harmony. Their personal journey through yoga served as the inspirational core for developing a concept that would reflect this idea.
Name and Logo
The name “your.ease” was chosen to underscore that the studio offers one’s own journey to relaxation and harmony. Every visitor matters to us, and the inclusion of “your” adds a personalized touch, demonstrating our attention to individual needs.
The logo, with its abstract design, merges the contours of the human body and the lotus symbol, creating a powerful symbolic representation. It visually expresses our philosophy, placing the individual at the center of attention while the studio endeavors to support each person on their path to harmony. This dynamic logo also incorporates the initial letter “Y” from the word “your,” adding further identity and connection to the brand.
Iconography and Color Palette
All iconography developed for the brand was inspired by the logo, uniting its forms and symbolism. Soft, graceful shapes emphasize the atmosphere of tranquility and serenity in the studio, reflecting the uniqueness of each visitor. A vibrant color palette aims to convey the friendliness and accessibility of our space to anyone embarking on their journey to self-discovery through yoga.
Thank you!
Contact:
instagram: @v.yts
telegram: @viktoriyats1
e-mail: viktoriiaiatsyna@gmail.com
