RAJESH THAKARE's profile

ZING MUSIC SHOW PACKAGING BEATBOX

BEATBOX Zing music show opener
10 seconder stopmotion-
Zing Beat Box Marketing Objective:
This is an innovatively fun ident, created for our daily morning slot playing the latest Bollywood beats. For this stop motion animation, simple cardboard boxes were handcrafted to look like pop music devices of their respective eras. We worked our way through shoes boxes, pizza delivery boxes and even beer cartons while creating models and key frames. To allow a smooth workflow in restricted time and budget, every member of the OAP team contributed in designing and testing these models, getting back to basics with scissors, cutters, fevicol and paint, in turn making it an exciting project done completely in-house. Credits to all the pins and wires which made our models dance in mid-air, enabling a smooth animation and innovative style. Boxes are meant to store things and we did the same by giving the latest Bollywood beats a slot in our cupboard. You don’t always have to think out-of-the-box when you can actually think with it!
Storyboard for opener shoot-
Tryout stopmotion before final shoot-
Production setup stills
Credits:
Creative/OAP Head: Melroy Dsilva
Producer: Rajesh Thakare
Animation and Model Design: Rajesh Thakare
Camera: Mayank Tripathi
Assistant Director: Malhar Salil
Sound Design: Vikas Kokre
Production: Devesh Sinha
ZING MUSIC SHOW PACKAGING BEATBOX
Published:

ZING MUSIC SHOW PACKAGING BEATBOX

BEATBOX Stopmotion

Published:

Creative Fields