Master thesis on the situation and future of bottled water in germany on the example of the "Aachener Kaiserbrunnen", a regional water brand that was founded more than 125 years ago.
Target of the thesis was to design an unique identity concept, as well as a new bottle and to position the "Kaiserbrunnen" as an attractive brand in the scene-beverage segment.
Master thesis at the FH Aachen, University of Applied Sciences, Faculty of Design (2014).
More Information and pictures can be found on my website. Thanks.
Prof. Ralf Weißmantel
Prof. Clemens Stübner