Above & Below Sandwich Café is a fictional local restaurant specializing in fresh sandwiches and mushroom dishes. Their day menu consists of traditional comfort food with a home-cooked flair. I made all of the illustrations in Adobe Illustrator and designed the menu in InDesign.
Interior shot of Above & Below menu.
At night, the Below section of the café opens up, a dance club and bar for hanging out while the city sleeps. The table tent accompanying piece features hours, admissions fee, and some weekly menu items to order up.
Red with a yellow/blue tint paired with cyan has been on trend for a while, so I thought I'd use the colors to differentiate between the Above and Below sections of the piece. I used Montserrat, a clean sans-serif, and a hexagonal motif in my illustrations and shapes. The logo is minimalist and fun to market toward an adventurous crowd. The illustrations were colored using a predesigned palette to keep the colors conforming with one another.
Different design elements from the project.
Brand logo.
Illustrations from the menu.
My initial inspiration for the project was Red Raven's board game Above and Below, which shares a similar art style and color palette. I was particularly inspired by Megaland (another Red Raven staple) which has cards featuring shops that I imagined were similar to my own fictional café. You can see the two designs compared to one another. I even styled the table tent to look a bit like the roof of the sandwich shop.
Overall I'm happy with how the project turned out. I hope to score some good grades on it in my class, and I hope you were inspired by my designs to go make something great of your own!
