Wayfinding design
Wydma & Las
Jastarnia, Poland
Wydma & Las is a new flat development in Jastarnia. It is a project being developed by the Tri-City company Euro Styl (Dom Development group). Its location is truly holiday'ish - the facility is located a few hundred metres behind the dense resort buildings, by the main road running through the Hel Peninsula, but also right next to a forest. In addition to the buildings, the complex also includes infrastructure such as a football and beach volleyball pitch and a forest playground.
In preparation for the signage project for the site, we decided on simple information carriers that would blend in with the landscape, greenery and architecture. They mostly consist of two contrasting materials: architectural concrete and metal elements powder-coated in a deep green colour. The graphic part is based on a distinctive typography - ABC Favorit Lining (by Dinamo Typefaces), a font whose characteristic feature is a specially designed 'underline'. For the use alongside the typography, we have also prepared a set of proprietary pictograms and, to tie them more closely together, they too feature a distinctive underline. The messages presented on the information media are friendly and casual - we wanted to emphasise the holiday atmosphere of the space.
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Blank Studio
Design team: Bartłomiej Witański, Aleksandra Krupa
Design team: Bartłomiej Witański, Aleksandra Krupa
Martyna Berger, Oliwia Otręba, Dobrosława Rafalska
Implementation: 2023
Photo documentation credits: Andrzej Łopata
