Coffee Con | Branding
Founded by three young coffee enthusiasts, the brand proudly showcases cafes in three different spots in New Taipei: Lujhou, Xinzhuang, and Beitou. With a commitment to coffee and a touch of youthful humor, they have gathered overwhelming praise from the local community.
Grandvity Design and 32 Design collaborated to revamp Coffee Con's brand. The logo, visual identity, and interior design of the five-year-old café brand were redesigned, preserving its youthful and personable image. The process involved defining the brand tone, logo redesign, visual guidelines, packaging, menu, identity system manual, and photography, along with community engagement suggestions. The subsequent execution of interior design planning by 32 Design ensured a comprehensive brand transformation. The goal was to align the image with the dynamic management style of the three young entrepreneurs, emphasizing the appeal to coffee enthusiasts, expanding their customer base, and introducing high-quality coffee to new horizons!
Credits
Client | 咖啡控 Coffee Con
Production | 物以類聚視覺整合 Grandvity Design
Creative Director | Noodlemaker
Account Manager | Grape Chiu
Executive Manager | Sarah Peng
Design Director | Si Jia Sun
Project Manager | Zoe liu
Executive Producer | Jasmine Lin / Urika Wu
Designer | Jasmine Lin / Hugo Tseng / Jason Lee / Brian Tseng
Interior Design | 32 Design Studio
