Police Officer Recruitment Campaign 2022/23
Aim: To fulfil the recruitment requirements for the National Police Uplift Programme by the deadline of April 2023.
Activity: The success of the More Than the Badge campaign had achieved its aim of recruiting 450 police officers in 1 year. This phase of the campaign was created to target specific communities and females, to boost these underrepresented groups in policing using a 360 marketing approach. TV, social media video shorts, mobile display ads, radio and online campaign material was complimented by out of home advertising - digital display, bus advertising and billboards - in areas of high footfall. To enhance the awareness a van was wrapped in the campaign brand colour scheme for use in key locations and at recruitment events.
Success: The campaign and approach proved successful as the target number far exceeded the initial requirements. The benefit of this has continued throughout the rest of 2023 and recruitment numbers have never been in such a good place with a waiting list of people keen to join Kent Police.
TV and social media film
Social media shorts
Digital display adverts
Out of Home adverts
Bespoke events social media graphics
Orient banner stands
Keep the Faith - magazine advert
Recruitment vehicle design
Bus advertising
Branded merchandise
