Working alongside the UK chapter of the Specialty Coffee Association, I designed the branding and illustrated sets of creative assets for the UK Barista Championship events, running across the UK throughout 2024. The SCA hold their own stand-alone barista tournaments as well as managing events at coffee festivals, with categories including cupping, roasting, coffee-based cocktail making and latte art.

THE UNIVERSAL BRAND : Figureheading the project is a new logo for the UK Barista Championships. The SCA wanted something strong, inclusive and colourful as they move forwards with their aims to maintain diversity in the coffee industry. As you can see, this year the logo has already been used across event merchandise, awards, installations and social media.

THE CATEGORY BRANDS : As well as the universal brand, I also created a brand for the other 5 competition categories, equipping each category with one clear logo, a relevant illustrated element, a pattern and a colour palette. Each colour palette is based on the international standard for each area of coffee competition.

BRANDS IN USE : To accompany the brand design and illustration, I also put together layour ideas for the internal creative team to consider when utilising the new brand, for example how to create an event banner or sharing competition results on socials.

SETTING THE SCENE : For the first events of 2024 I designed 2 backdrops for a series of UKBC heats in Glasgow, Manchester, Bristol and London, bringing together some of the most highly-respected baristas from across the UK.