Norman Walsh Retail Space in Hangzhou
Sector: Fashion, Retail
Practice area: Art Direction, Copywriting, Graphic Design
Walsh is a famous vintage footwear brand founded in 1961 in Bolton, England. After Pocca reinvented the brand visual identity system for Walsh in 2022, we continue to work with this gorgeous brand on diverse practices, including brand strength management, concept research and direction, art direction, and visual design. In the winter of 2023, Walsh opened its first physical retail space in Hangzhou, where Pocca provided art direction, bilingual copywriting, graphic design and other guidance and practice for the visual presentation in the space.
