Heineken House x Rocking The Daisies 2023

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The Ask

To craft a high-impact Heineken Silver campaign as the official beer sponsorship of Rocking The Daisies 2023, maximising Gen Z & Y reach and solidifying us with the brand with that Extra Crisp and Extra Smooth taste.

The road to Daisies is a roadmap towards Rocking The Daisies, outlining content that speaks to our brand pillars that all ladder up to the event.

Announcement Post

MOSHPIT MAYHEM AWAITS! 🗣️🫡

With @heineken_sa serving stage AND beers? The house is fully coming down! 😡

Curating this stage alongside us are @thefiends and @staylow_official who’ve already put @denzelcurryph and @emteethehustla in the mix! 🫕

Round Two? LET’S GOOOO. 🫵

CPT Phase 3 and JHB Phase 2 tickets now live at the link in bio!

📹: @palmtreekd

Denzel Curry

He’s bringing the heat to #JWxRTD and we’re walking right into it! 🌼

Welcome @denzelcurryph into the mix and prepare to ROCK the Daisies FR. 🥶

@thefiends and @staylow_official are curating something special for @heineken_sa house with @denzelcurryph as the first @bas approved artist - we’re just getting started! 🤩

BAS

Holding it down at Heineken® House this year is the founder of the Fiends, and head honcho of the house, it’s the phenomenal dreamer himself @bas! Stay tuned as he brings us more fire from the US #HeinekenHousexRTD #EnjoyResponsibly

Westside Boogie

One of LA’s finest @westsideboogie is pulling up to Heineken® House to make it shake. Will you be there? #HeinekenHousexRTD #EnjoyResponsibly

MixedByAli

He’s mixer to the hardest in the game, engineer of Engine Ears, and a grammy award winner! Coming to Heineken® House is legend in the making @mixedbyAli and friends🎧! #HeinekenHousexRTD #EnjoyResponsibly

DOOH Billboards

Heineken® House Throwback

If you’ve rocked at Heineken® House before, you know it’s the stage to pull up to, tell us which moments and performers left unforgettable memories with you?
#HeinekenHousexRTD #EnjoyResponsibly

PassTheAux

Come party with us so @unclevuzi can pass you the aux at our @rockingthedaisies Pre-Party on September 9th at @inkredible_summer. Stay tuned for ticket details 🔌

The Sobering Podcast

Competition

Stand a chance to sing along to your favourite tunes on the Heineken® House stage @rockingthedaisies in CPT. Click on the link in bio to enter #HeinekenHousexRTD #EnjoyResponsibly

Rosey & Vittori Merch

@heineken_sa x @roseyandvittori is about to drop our capsule at @rockingthedaisies 2023 in CPT. Keep an eye on our socials for the full reveal and come check us out at the Heineken House from 12:00 midday on both days. See you there! ⚡ #HeinekenHousexRTD #EnjoyResponsibly #ad

What's fashion without a little flex? Shop our @roseyandvittori x Heineken® capsule available only at Heineken® House @rockingthedaisies in November – keeping it extra crisp, extra smooth.
#HeinekenHousexRTD #EnjoyResponsibly

Festival make up with Charlixboi

Experience the new Heineken® Silver with me at @rockingthedaisies.

I’m excited to be partnered with @heineken_sa to create a unique makeup look inspired by Heineken® Silver.

Now you can rock the daisies as I’ll be recreating this look on Saturday 18 November at Heineken® House for the first 15 people from 12pm. Limited spots are available so make sure to be the first in line.

See you there!

#HeinekenHousexRTD #EnjoyResponsibly [AD]

Day 1

Set up

Arrivals

Activations

Crowd

Performances

Day 2

PassTheAux

Activations

Crowd

Performances

Recap 1

Recap 2

We know you’ll be going crazy with the fits and festival pics!! Tag us on your post for a chance to feature on our story’s and you could also win a few lucky giveaways! Danko is thank you! #HeinekenHousexRTD #EnjoyResponsibly

Wrap Up